by Hayley K | Mar 25, 2026 | B2B Marketing, Marketing Strategy
Most marketing advice starts with what to build: a better website, a stronger campaign, a content calendar, a new positioning statement. What it skips is the step that makes all of those things actually work: talking to the people who already chose you, in a way that... by Hayley K | Mar 18, 2026 | B2B Marketing, Marketing Strategy
It’s one of the most common things I hear from ERP VARs and consultants who’ve been around long enough to be skeptical. “We tried content. Posted for a while. Nothing happened.” And they’re not wrong, exactly. What they tried didn’t... by Hayley K | Mar 11, 2026 | B2B Marketing, Marketing Strategy
Here’s something I’ve noticed working inside the ERP channel: the firms that struggle most with marketing almost never have a product problem. Their implementations are solid. Their retention is strong. Their clients refer them. And they still can’t... by Hayley K | Mar 4, 2026 | B2B Marketing
Ask any VAR why they lost a deal, and you’ll hear the same answers over and over: the competitor came in cheaper, the prospect wasn’t serious, the budget just wasn’t there. Almost none of that is actually true. “We lost on price” is a... by Hayley K | Dec 4, 2025 | B2B Marketing, Marketing Strategy
Look, I get it. You’re busy closing deals, managing implementations, and putting out fires. Marketing? That’s been sitting on the back burner so long it’s probably welded to the stove by now. You may have a website that hasn’t been touched...