by Hayley K | Mar 25, 2026 | B2B Marketing, Marketing Strategy
Most marketing advice starts with what to build: a better website, a stronger campaign, a content calendar, a new positioning statement. What it skips is the step that makes all of those things actually work: talking to the people who already chose you, in a way that... by Hayley K | Mar 18, 2026 | B2B Marketing, Marketing Strategy
It’s one of the most common things I hear from ERP VARs and consultants who’ve been around long enough to be skeptical. “We tried content. Posted for a while. Nothing happened.” And they’re not wrong, exactly. What they tried didn’t... by Hayley K | Mar 11, 2026 | B2B Marketing, Marketing Strategy
Here’s something I’ve noticed working inside the ERP channel: the firms that struggle most with marketing almost never have a product problem. Their implementations are solid. Their retention is strong. Their clients refer them. And they still can’t... by Hayley K | Dec 4, 2025 | B2B Marketing, Marketing Strategy
Look, I get it. You’re busy closing deals, managing implementations, and putting out fires. Marketing? That’s been sitting on the back burner so long it’s probably welded to the stove by now. You may have a website that hasn’t been touched... by Hayley K | May 1, 2025 | Marketing Strategy
Your website had 847 visitors last month. Three of them contacted you. That’s not a traffic problem—that’s a messaging problem. Let’s get straight: Your website isn’t just a digital business card. It’s your 24/7 sales rep, and right now,... by Hayley K | Apr 3, 2025 | Marketing Strategy
Last week, a consultant told me they spent $3,000 on LinkedIn ads, resulting in zero qualified leads. When I looked at their messaging, I knew exactly why. If you’re a small team juggling sales, support, delivery, and marketing, here’s the hard truth: you...