by Hayley K | Dec 4, 2025 | B2B Marketing, Marketing Strategy
Look, I get it. You’re busy closing deals, managing implementations, and putting out fires. Marketing? That’s been sitting on the back burner so long it’s probably welded to the stove by now. You may have a website that hasn’t been touched... by Hayley K | May 1, 2025 | Marketing Strategy
Your website had 847 visitors last month. Three of them contacted you. That’s not a traffic problem—that’s a messaging problem. Let’s get straight: Your website isn’t just a digital business card. It’s your 24/7 sales rep, and right now,... by Hayley K | Apr 3, 2025 | Marketing Strategy
Last week, a consultant told me they spent $3,000 on LinkedIn ads, resulting in zero qualified leads. When I looked at their messaging, I knew exactly why. If you’re a small team juggling sales, support, delivery, and marketing, here’s the hard truth: you...