I’ve Sat in the ERP Trenches. That’s Why This Works.
Who I Am
Hi, I’m Hayley — the strategist behind Esper Strategies.
I spent over a decade running marketing for ERP resellers and tech firms. I’ve seen firsthand how hard it is to do it all — sell, implement, support, and somehow market yourself without a dedicated team.
Now, I work with firms like yours to make marketing clear, targeted, and aligned with sales — no bloated plans, no busywork, and no agency speak.
Built for ERP
I’ve worked with ERP VARs, IT firms, and SaaS companies long enough to know what actually works — and what’s a waste of time.
Strategy Meets Execution
I don’t just give you a plan — I help you build the message, run the campaigns, and fix the stuff that’s not converting.
Plain Talk, Real Results
No jargon. No 40-page decks. Just smart marketing that supports sales and moves your business forward.
Why I Started Esper Strategies
After years working in-house for ERP resellers, I saw the same problem over and over: marketing always ended up on the back burner. Most teams were stretched thin, sales wanted better leads, and no one had time to figure out what was actually working.
Worse? Every “marketing agency” we tried didn’t understand our industry. We’d spend more time explaining what ERP even was than actually getting results.
I started Esper Strategies because ERP firms deserve better — real support, from someone who understands their business, their buyers, and what it actually takes to grow.
This isn’t about making things look pretty. It’s about fixing what’s broken and helping you finally market with purpose.
What I Believe
You don’t need more ideas. You need better execution.
Most VARs don’t have time to waste on content that doesn’t convert or social posts that go nowhere. I help you:
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Focus on one target market that’s worth your time
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Fix what’s broken on your site and in your messaging
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Support your sales process with campaigns and tools that actually help
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Get real results without hiring a full team
What Makes This Different
This isn’t “marketing as usual.”You’re not getting a junior team or a cookie-cutter playbook. When you work with Esper Strategies, you work with me. I bring deep ERP experience, clear thinking, and sharp execution — and I don’t waste your time.
What You Can Expect
A focused plan built around your actual business goals
Message, pitch, and site cleaned up to convert better
Execution that moves fast — not a 6-month content calendar
Direct access to someone who knows ERP and doesn’t waste your time
"Hayley immediately understood our space — we didn’t have to explain what an ERP VAR is or how our sales cycles work. She gave us a clear strategy, improved our messaging, and worked directly with our sales team to make sure the marketing actually supported deals."
~ VP of Sales, Acumatica Partner
Pick one industry. Build real traction.
Trying to market to everyone? That’s exactly why nothing’s working.
The 90-Day Focus Plan gives you a clear strategy, targeted messaging, and a simple campaign built around one industry — so you can stop guessing and start seeing results.
You’ll get:
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A defined vertical to go after
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Messaging that speaks to actual buyers
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A campaign you can actually run
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Sales tools your team will actually use
It’s how we turn “we should do marketing” into “this brought in a lead last week.”
Not ready to book? You can grab the free starter version here.
Not sure where to start?
“If your marketing feels like a black hole or a guessing game, let’s fix that.”You’ll leave the call with a clear path — no pressure, no hard sell.
Hayley Kornilenko, CMO